You've changed. EVOLVED. GROWN.
But your business? not so much... 

When it comes to shifting in your business you stall out.

You’re struggling to integrate where you’re going with where you’ve been — your message feels murky, your strategy scattered, and content creation like an albatross around your pretty little neck.

You can evolve your business in a way that feels truly satisfying and fully aligned with who you are in the now.

With an actionable strategy, total message clarity, and some collaborative content support, you can confidently talk about who you are and what you do, attract the clients you really want to work with, and make the impact that matters most to you.


Because the work you do in the world matters.*





                               *How you talk about it matters, too.


BUT lately, you’re not doing much talking about your work…

Not because you don’t have anything to say. (You have TONS to say.)

When it comes to your business, you know a lot — you know what you’re doing (and that you do it really, really well). You know why you’re doing it. You even know how valuable it is. 

You just don’t know how to put all that into words

At some point you did know, but in the years since you started your business you’ve evolved, and now this frustrating inability to explain what you do and why it matters is throwing a real monkey wrench into you evolving your business with you. 

You’re not networking, not writing new content. You’re spending more time spinning out in a murky sea of indecision and self-doubt than taking the steps you know will move you forward, and frankly, you’re over it. 

You’ve come too far and worked too hard to get waylaid by a little change.  

So what if you could... 

  • Identify why you are feeling misaligned or dissatisfied with the clients you're attracting and tweak your messaging, language, and content strategy to align with the dreamy clients that pay you well and love you for you?
  • Master your message — gain total clarity around your evolved message, your market (and how to talk to them), and nail your elevator pitch and value proposition (without sounding like you're pitching anything) so you can attract (and land) the clients you really want to work with?
  • Learn how to create a strategy for your brand that keeps you on track while still leaving room for creativity and new ideas so that you're not reinventing the wheel or starting from scratch every time you shift? 
  • Be a more confident, productive, and effective writer

What would be possible then?

What kind of work could you do?
What kind of money could you make?
What kind of impact? 

If you're going to be more than a flash in the pan, your work has to evolve with you.  

This is why I created Love Abiding Citizen. 
To make a meeting place for purpose and potential.

To help people integrate who they are becoming into their business, so that they can keep growing creatively and financially, and make the impact they really want to make in their industry... or the world. 

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Hi, I'm Shannon! I've been called a catalyst, a clarity master, a facilitator of expansion, a philosopher, a wordsmith. Analytical and imaginative. Woo woo and pragmatic. A natural problem solver (and total troublemaker). 

But I am most comfortable calling myself a writer.  

That's looked like a lot of different things over the last couple decades. I have a BA in literature and creative writing, and studied narrative non-fiction at a school for documentary studies. I've been a magazine writer + editor, a blogger, a publicist for an indie film festival, and a ghostwriter + copywriter for brand agencies, tv networks, and non-profits.


Because I was open to it, each year, each story, and each sharp turn, offered me insight
into what I wanted to make and how I wanted to make it. 

Eventually my pen led me to the world of branding, to creating voices and avenues in service of vision. Into the business of change — distilling the past, owning the present, and planning for the future. 

Today, I still write, but I'm really a steward of potential, who knows two things for certain:

Life is a magical mix of letting things happen and making them happen. 
Of embracing what is, and reveling in the wonder of what could be.

And, we’re all in this together. 

Which is why I’m here, where the love abides. And I suspect it’s why you’re here, too. 

So if you’re struggling to find the right way to tell the world who you are, what you do, and why it matters, then let's get you the clarity you need. So that you too can create what you want, the way you want to create it. 

First step: Check out my services to see how I can help! 


Shannon is a fantastic resource for creating clarity on who your target audience is, why they are, what your best resource is for them and how they want to be talked to by someone who does what you do. I have worked with her and she provided tremendous insight. I always recommend, if feasible, for my social media clients to work with her prior to us getting started as she provides a rich resource for me to incorporate into our social media strategy and approach.
— Deirdre Fentem, Little Red Promotions